Just like you, we kept our 'creativitee' intact during the lockdown phase by creating something that is the epitome of comfort, style and versatility... basically, our elves have been busy redefining fashion :)
2020 was a life-altering year across the globe. But hey, it created a 'lockdown baby' for the leading brand-consulting company Black White Orange, who forayed into the apparel market with ‘SHIRTEE’. Invented, designed & Made in India, the ‘Shirtee’ is a formal shirt that is actually a t-shirt!
The global pandemic has presented the fashion industry with a chance to reset and reshape owing to the remote working conditions induced by the lockdown, a trend that is likely to continue throughout 2021. The lockdown also changed the consumers’ mindsets and their approach to fashion norms in a big way. Consumers are now getting back to shopping but with specific preferences of everyday / comfortable wear that they can just step out in, get back home & get to work in.
That’s where Shirtee fits in - A concept that promises to be a part of the new 'work order'. This patent-pending product is a labor of our in-depth R&D & is the need of the hour for all of us, as it allows us to WFA - Work From Anywhere.