BLACK WHITE ORANGE BRANDS PRIVATE LIMITED (‘BWO’) is a Company incorporated under the Companies Act, 2013 having its registered office at B/319 Morya House, Veera Ind Estate Off Andheri-Link Road, Andheri (West) Mumbai, Maharashtra 400053, India.

BWO (‘we’, ‘us’, ‘our’) is aware that you (“User”, “you”, “your”) care how your information is used and shared, and we appreciate your trust in us to do that carefully and sensibly. This notice describes the Privacy Policy of (‘website’) and applies to your use of the Services offered by BWO through the website.

By using or accessing this website you confirm you are accepting and agreeing and give your consent to the practices described in this Privacy Policy set forth below. If you do not agree with this Privacy Policy, you may choose not to use the Services offered by BWO. Please check this Privacy Policy periodically for any changes recorded.

We are committed to protecting your privacy and we will only use the information we collect about you lawfully and in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 and other applicable laws of the Republic of India (hereinafter collectively referred to as the “Applicable Law“). By visiting this website, you agree to be bound by the terms and conditions of this Privacy Policy.

BWO may collect different categories of information from you to help provide the Services. By use of the website, you expressly consent to our use and disclosure of the information provided by you, including but not limited to your Personally Identifiable Information in accordance with this Privacy Policy.

This Privacy Policy must be read in conjunction with and subject to the Terms of Use and other agreements, if any, that may be entered into between you and BWO. Capitalised terms not defined herein shall have the same meaning as those ascribed to them in the Terms of Use.

Your use of the website and the Services indicate to us that that you have read and accept our privacy practices, as outlined in this Policy. By accepting the Privacy Policy and the Terms of Use, you expressly consent to our use and disclosure of your personal information in accordance with this Privacy Policy. 


The website is an e-commerce platform that offers to its Users, a range of products in respect of which orders may be placed on the website for delivery in India. Once the orders are successfully placed, and the requisite processing completed, the products forming part of the order will be delivered to the Users, subject to the applicable terms and conditions.




This Policy shall apply to all information BWO collects from you, including but not limited to:


(a) “Personally Identifiable Information”, such as your name, age, gender, residential address, e-mail address, phone number, date of birth and such other personal information you may choose to provide;


(b) “Non- Personal Information” such as information relating to the web pages you have viewed and your usage patterns;


(c) “Usage Information” related to your use of the Services, including but not limited to, location data and time of use; and


(d) “Other Information” such as any information you upload, e-mails that you exchange with BWO, or any information submitted by you in the course of using the Services;


You are advised to not include any Personally Identifiable Information, Sensitive Personal Information or Other Information, unless specifically requested as part of the registration or other applicable processes. If any information you have provided or uploaded violates the terms of this Privacy Policy or Terms of Use, BWO may in its sole discretion, delete the same and revoke your access to the website if required without incurring any liability to you.


This Policy does not apply to, nor does BWO take any responsibility for, any information that is collected by any third party either using the Services or through any third party links made available to you during your use of the Services or through any of the advertisements or any information that may be collected through BOTS.


You are responsible for ensuring the accuracy of all information including the Personally Identifiable Information, that you submit on the website. Inaccurate information may affect your ability to use the website, the information you receive while using the same and our ability to contact you.




When you use our website, we collect and store  information, including Personally Identifiable Information that is provided by you from time to time while registering as a User, creating or modifying an Account, contacting customer support or otherwise communicating with us. Our Primary goal in this is to create for you a safe, efficient, smooth and customized experience. Your information allows us to provide Services related to your use of our website and features that best meet your needs, and to make your experience safer and easier. We collect Personally Identifiable Information from you that we may consider necessary to facilitate this.


In general, you can browse the website without revealing who you are or any Personal Identifiable Information. However, once you share your Personally Identifiable Information, you are no longer anonymous to us. Wherever possible, we will indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature on the website.


While you can browse some sections of our website without being a registered User and not creating an Account, certain activities (such as placing an order) do require you to share the Personally Identifiable Information while leaving it open to you to check out as a guest instead of formally registering as a User of the Website.


Personally Identifiable Information may be collected directly by the website through certain social media pages and may also be collected by the social media site hosting BWO’s social media page, as applicable.



We may collect Non – Personal Information by automatically tracking certain information about you based upon your behaviour on our website. This information may include the URL you just came from (whether this URL is on our website or not), which URL you go to next (whether this URL is on our Website or not) your computer browser information and your IP address. This Non- Personal Information is compiled and analysed on an aggregated basis, and used for internal research on our Users demographics, interests and behaviour to better understand, protect and serve our Users. We use data collection devices such as ‘cookies’ on certain pages of the website to help analyse our web page flow, measure promotional effectiveness and promote trust and safety.


If you choose to shop or place orders on the website, post messages on our message boards, chat rooms or other message areas or leave feedback by way of e-mails or letters, we collect information provided. 


If you transact with us and avail our Services, some additional information such as billing address, information about your credit/debit card number and expiration date, and/ or other payment instrument details (‘Sensitive Personal Information’) are collected by our third party - service provider that performs the function of a payment gateway that facilitates the payments (‘Payment Facility’).


We are in no way responsible or liable for the collection and/or use of Sensitive Personal Information by the Payment Facility.



4.1. We use the information we collect via the website or social media pages: to help promote a safe transaction; measure consumer interest in our products and related services; carry out targeted advertising by informing you about online and offline offers and/or products, related services, and updates; customize your experience; detect, and protect against, error, fraud and other criminal activity; enforce our Terms of Use; send administrative notices and otherwise communicate with you, in connection with the provision of Services; and in such other manner as may be described to you at the time of collection of information.

4.2. We will occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like pin code, age or income level). We use this data to tailor your experience on our website, providing you with content that we think you might be interested in and displaying content according to your preferences. Participation in these surveys is left to your sole discretion.

4.3. You understand, agree and acknowledge that our collection, storage and processing of your Personally Identifiable Information is for a lawful purpose connected with the Services. You further understand, agree and acknowledge that your Sensitive Personal Information as per Applicable Law is considered necessary to provide Services. 

4.4. Providing information to us is your choice. If you no longer wish to receive our communications, you may opt-out of receiving them by following the instructions included on our website from time to time or by e-mailing us at customer service. [You may Provide the e-mail id of your Customer service.]




The website uses a browser feature known as a cookie, which itself does not contain Personally Identifiable Information, although it will enable us to relate your use of the website to information that you have specifically and knowingly provided. Information collected via cookies may include the URL of the site from which you came and the site to which you are going when you leave the website, the internet protocol address of your computer (or the proxy server you use to access the world wide web), your computer operating system and type of web browser you are using, your mobile device and mobile operating system (if you are accessing the Website using a mobile device), as well as the name of your ISP or your mobile carrier. We may also receive location data passed from third party services or GPS-enabled devices that you have enabled. The cookies are typically stored on your computer's hard drive. Information collected from cookies is used by the website to evaluate its effectiveness, analyze trends, and administer the website. The information collected from cookies allows us to determine such things as which parts of the website are most visited and difficulties our visitors may experience in accessing the website. With this knowledge, we can improve the quality of your experience on our Website by recognizing and delivering more of the most desired features and information, as well as by resolving difficulties. You can refuse, remove or block cookies by turning them off in your browser. If you have set your browser to warn you before accepting cookies, you will receive a warning message with each cookie.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as


You may encounter cookies or other similar devices on certain pages of the website that are placed by third parties. We do not control the use of cookies by third parties and are neither responsible nor liable for the collection or retention of data by such cookies.



We do not knowingly collect or use any Personally Identifiable Information from children under the age of eighteen (18). No information should be submitted to the website by visitors less than eighteen (18) years of age, and by submitting information to the website you are affirming that you are at least eighteen (18) years old. We are not liable for any damages that may result from the user’s misrepresentation of age.



We operate secure data networks provided by industry standard firewall and password protection systems to protect against any loss, misuse and alteration of information under our control. While we use reasonable efforts to safeguard the confidentiality of your information, we cannot guarantee that data will always remain secure due to transmission errors, outside events, third party hacking or other causes. We will comply with all Applicable Laws and make any legally required disclosures regarding breaches of the security, confidentiality, or integrity of personal data consistent with our ability to determine the scope of a breach and our obligations to law enforcement. 

We limit the number of employees that have access to the databases that contain personal data, and the employees are advised of the importance of confidentiality. In addition, it is our policy to never send your financial information via e-mail.



We may share Personally Identifiable Information with our affiliates and vendors. These entities and affiliates may market to you as a result of such sharing unless you explicitly opt out.

We may disclose your Personally Identifiable Information to third parties. This disclosure may be required to provide you access to our Website, to comply with our legal obligations, to enforce our Terms of Use to provide the Services required by you through our website, to facilitate delivery of products to you, to facilitate our marketing and advertising activities, or to prevent, detect, mitigate, investigate fraudulent or illegal activities related to use of our website and to facilitate the effective provision of Services that may be availed by you. We do not disclose your Personally Identifiable Information to third parties for their marketing and advertising purposes without your explicit consent.

We may disclose your Personally Identifiable Information if required to do so by law or in good faith belief that such disclosure is reasonably necessary to respond to court orders or other legal process. We and our affiliates may share/provide some or all of your Personally Identifiable Information with another business entity should we (or our assets) plan to merge with, or be acquired by that business entity, or in the case of re-organization, amalgamation or restructuring of business. Should such a transaction occur, that other business entity (or the new combined entity) will be required to follow this Privacy Policy with respect to your Personally Identifiable Information.

We may transfer Sensitive Personal Information, to any other body corporate or a person in India, or located in any other country, that ensures the same level of data protection that is adhered to by BWO. The transfer may be allowed only if it is necessary for the performance of the lawful contract between BWO or any person on its behalf and provider of information or where such person has consented to data transfer.

We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:



We use your Personally Identifiable Information for direct marketing purposes only if we have your consent or are otherwise allowed to do so by law. [You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data.] You have the right not to ask us to process your Personally Identifiable Information for marketing purposes. We will usually inform you (before collecting your data) if we intend to use such data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by contacting us at



We provide all Users with the opportunity to opt out of receiving non-essential (promotional, marketing-related) communications from us on behalf of our partners – and from us in general – after setting up an account.



We use third-party advertising companies to serve ads when you visit our website. These companies may use information about your visits to this and other websites in order to provide advertisements about goods and related services of interest to you.



Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


As we continue to offer our visitors new and different types of content and Services, the website may modify our information collection, use, or disclosure practices, so please review this Privacy Policy regularly. Should there be a material change to our information collection, use or disclosure practices, it will be applied only to information collected on a going forward basis, and we will update this Privacy Policy accordingly. If you continue to use our website you will be deemed to have agreed that your information may be used in accordance with the then current Privacy Policy. If you do not agree with the changes, then you should stop using the website.


You have the right to access information held about you. If you would like to make such a subject access request, please send us a letter at the following address:

501, Sant Nivas, Above Rajkumar Jewellers, Linking Road, Khar West, Mumbai 400052

or send us an email to / with the words “Subject Access Request” in the subject line.

You can challenge the accuracy and completeness of any Personally Identifiable Information that we hold about you and have it amended as appropriate, upon written notice to 

Black White Orange Brands Private Limited

B/319 Morya House, Veera Ind. Estate

Off Andheri Link Road, Andheri (W)

Mumbai- 400053


In accordance with Information Technology Act 2000 and Rules made there under, the name and contact details of the Grievance Officer are provided below:

Bhavik Vora



By using the Websites and/or our Services or by providing your information, you consent to the collection and use of the information you disclose on the website by BWO in accordance with this Privacy Policy, including but not limited to your consent for sharing your information with outside parties as mentioned above.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

501, Sant Nivas, Khar West, Mumbai, 400052 Mumbai MH, India

Last updated: 25/03/2021